Monday, December 22, 2008
Resource for Social Media Marketers
If you are a social media marketer, you need to read Groundswell and also look at the resources available online. Click for the Groundswell site
Brilliant piece of online marketing involving the brand ambassador
Check LetsGetGoing.in.
A great way Compaq has leveraged its brand ambassador Shah Rukh Khan.
A great way Compaq has leveraged its brand ambassador Shah Rukh Khan.
Wednesday, December 3, 2008
MOP 2: Steady state is of happiness!
Worldspace has a channel called Art of Living. It features devotional songs and regular discourses by Sri Sri Ravishankar.
Here are a few of his views that I feel should be part of a Mind opener post!
1) You don't need to try hard to be happy. You only try to be sad. Our natural state is of happiness. Look at children - they are always happy. Look at babies - you dont need to teach them to be happy. They are happy even looking at their own fingers. Frankly - we as a race seem to be working hard to be sad!
2) Enlightenment is a personal experience. Like pain. You can never explain it to others. Seek it for your own self.
Here are a few of his views that I feel should be part of a Mind opener post!
1) You don't need to try hard to be happy. You only try to be sad. Our natural state is of happiness. Look at children - they are always happy. Look at babies - you dont need to teach them to be happy. They are happy even looking at their own fingers. Frankly - we as a race seem to be working hard to be sad!
2) Enlightenment is a personal experience. Like pain. You can never explain it to others. Seek it for your own self.
Monday, December 1, 2008
MOP 1: On Children
I had an opportunity to run a session for students at Inventure Academy, a new school in Bangalore whch follows an education system based on Multiple Intelligences.
I chanced upon these words by Khalil Gibran on children.
These do make an impact on the minds of parents. Specially those like me who constantly try to do their best in doing the right things. There is no right, or wrong way. We do things based on our experiences - with our parents, and what we hear around us.
Parents will definitely enjoy this.
On Children. By Khalil Gibran.
Your children are not your children.
They are the sons and daughters of Life's longing for itself.
They come through you but not from you,
And though they are with you yet they belong not to you.
You may give them your love but not your thoughts,
For they have their own thoughts.
You may house their bodies but not their souls,
For their souls dwell in the house of tomorrow,
which you cannot visit, not even in your dreams.
You may strive to be like them,
but seek not to make them like you.
For life goes not backward nor tarries with yesterday.
You are the bows from which your children
as living arrows are sent forth.
The archer sees the mark upon the path of the infinite,
and He bends you with His might
that His arrows may go swift and far.
Let our bending in the archer's hand be for gladness;
For even as He loves the arrow that flies,
so He loves also the bow that is stable.
I chanced upon these words by Khalil Gibran on children.
These do make an impact on the minds of parents. Specially those like me who constantly try to do their best in doing the right things. There is no right, or wrong way. We do things based on our experiences - with our parents, and what we hear around us.
Parents will definitely enjoy this.
On Children. By Khalil Gibran.
Your children are not your children.
They are the sons and daughters of Life's longing for itself.
They come through you but not from you,
And though they are with you yet they belong not to you.
You may give them your love but not your thoughts,
For they have their own thoughts.
You may house their bodies but not their souls,
For their souls dwell in the house of tomorrow,
which you cannot visit, not even in your dreams.
You may strive to be like them,
but seek not to make them like you.
For life goes not backward nor tarries with yesterday.
You are the bows from which your children
as living arrows are sent forth.
The archer sees the mark upon the path of the infinite,
and He bends you with His might
that His arrows may go swift and far.
Let our bending in the archer's hand be for gladness;
For even as He loves the arrow that flies,
so He loves also the bow that is stable.
Saturday, September 27, 2008
Mind Opener Posts
Every experience we have in life teaches us something. It dawns on you when you think about it. I would assume the challenge is to try and learn all that we can from experiences around us. So i thought of writing down experiences that i could single out. Calling them "Mind Opener Posts", thats what they are!
And somehow, the experience comes with answers that you are desperately seeking, much like clues being given by nature!
Cheers
And somehow, the experience comes with answers that you are desperately seeking, much like clues being given by nature!
Cheers
Tuesday, September 9, 2008
Blended Search & Search marketing
I had the opportunity to be part of a panel discussion on "The Blended Search Revolution", at the 3rd Digital Marketing Summit held at Bangalore today. The panel was brilliantly hosted by Shriram Adukoorie, Founder of Asklaila, and had Vivek Bhargava of Communicate2, Milind Mody of eBrandz and Narasimha Jayakumar from Google as panelists.
It was a well rounded discussion that covered all points from a technology perspective (AskLaila & Google), user perspective (Vivek shared his ideas on contextual advertising) and a marketer perspective (Milind and myself).
The important take-away for me was the challenges we face as an agency to be ahead of the learning curve to leverage these for our clients. I shared a lot of case studies with the group, that illustrated how our team used social media marketing methods to leverage blended search.
I hope the delegates found this as useful as I did.
It was a well rounded discussion that covered all points from a technology perspective (AskLaila & Google), user perspective (Vivek shared his ideas on contextual advertising) and a marketer perspective (Milind and myself).
The important take-away for me was the challenges we face as an agency to be ahead of the learning curve to leverage these for our clients. I shared a lot of case studies with the group, that illustrated how our team used social media marketing methods to leverage blended search.
I hope the delegates found this as useful as I did.
Wednesday, April 9, 2008
The truth shall come
The truth shall come to those that seek, in unknown ways.
This video of experiences by Dr Jill Bolte Taylor at ted.com, is just so inspiring. In many ways it reinforces a lot of my beliefs on life and the universe around us.
I had to write about it. I have been sharing it with all friends since i have seen it.
See the video here: Click here
This video of experiences by Dr Jill Bolte Taylor at ted.com, is just so inspiring. In many ways it reinforces a lot of my beliefs on life and the universe around us.
I had to write about it. I have been sharing it with all friends since i have seen it.
See the video here: Click here
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