Wishing all a super successfull 2011!

Ok, a bit late as we are into the 2nd week. But then the new year is still fresh in all our minds.

Somehow, the transition from 2010 to 2011 did not have the usual gap. Perhaps the environment was so stressed that people were busy at work even on 31st. Never before were so many of our clients available at office during the last week!

We seem to be all set for exciting times for digital marketing in 2011. With more and more users getting connected via the internet and mobile, and marketers finding that $$ are better spent on digital. With potential, there does come the pressure to deliver on the promises.

Here are a few key trends related to the digital marketing industry, that I feel will be key to our industry overall.

Adapt: The crazy growth of Facebook and Twitter, clearly indicated the presence of large vacuums in what users need in the new digital ecosystem. A similar vacuum exists for marketers - to leverage these. And the best part is - we will not know what it is - till it is out there! So every agency needs to keep innovating and investing to discover better methods to leverage these for marketers.

Educate: Any new method or technique, needs significant research and investments in the areas of defining models and then creating a system to educate practitioners and users - overall. Else, it will not overcome the proverbial "chasm" that exists before widespread adoption.

Share & collaborate: This is the only way, we agencies can help increase the pie. Rather than fighting over a small pie, lets grow the pie.

Happy 2011!

Quick thoughts: Google Instant

My initial thoughts - Google Instant does not make sense. Google suggest was perfect, as it led people to potential search terms.

For those people who havent read about it, Google has launched a new service called Google Instant - where  search results start popping up as the user types in their search terms. This is an extension of Suggest - where the search box, suggested keywords based on what users typed.


Use case 1. Type "a", and you will get Amazon, and you could be searching for any keyword that begins with a.

Problem for user: Hey,  this is not what I want, do not disturb me as I type!
Problem for advertiser: Amazon ads will be shown to all people who search for a term that starts in "a". That's an exponential increase in impressions - wasted impressions. lower CTR, lower quality score.

And then, I may be completely wrong - only time will tell. :)

Position2 Newsletter: Issue 2, March 2010

Heres' our second issue. And along with the link, here is a summary on what to expect. Happy reading!

In This Issue:

- Social Media Buzz Article 1: Google Buzz: Facebook Killer?
- Social Media Buzz Article 2: Flying Tweets: Kevin Smith vs. Southwest Airlines
- Brand Conversations: Tracking The Buzz On Apple's iPad
- SEM Insights: The Power Of The Funnel

Click to view newsletter

Position2 Newsletter: Issue 1, Feb 2010

Happy to present the first issue of our in-house newsletter. We have had many knowledge sharing initiatives in the past - these included events like Search Engine Marketing round-tables that we organized in the US, Mumbai, Bangalore and Singapore.

Click to view newsletter

This one came out in February, and I will be posting them here on a regular basis. I will post the second issue for March, right here in a while.

If you want to get it on a regular basis, you could sign-up at our website (www.position2.com)

Happy reading!

Vinod